about the photographer
I'm Rachel Ashly Hoops, I am a wildly passionate lifestyle photographer based in Long Beach, CA! I specialize in capturing the magic of family, motherhood, elopements, branding, and all of life’s most beautiful celebrations. But beyond the lens, I’m also a proud cat mom, obsessive plant collector, serial daydreamer, golden-hour chaser, lover of all things whimsical, and an adventure junkie at heart.
When I’m not out and about, camera in hand, you’ll likely find me rocking a messy top-knot, cozied up in my favorite sweats with my two grey kitties, Piper + Zoom. I’m always either lost in a good podcast, soaking up the salty ocean breeze, wandering through the desert, or hiking to a mountaintop with friends. I’m constantly seeking new ways to grow - whether it’s perfecting my craft, mastering a new recipe in the kitchen, getting my heart rate up with a killer HIIT workout, or just performing my favorite songs on an aimless drive with the windows down. Oh, and if it’s a lazy day? You’ll catch me binging The Office for the hundredth time and baking brown-butter chocolate chip cookies.​​
things that light me up:
• Exploring this big, beautiful planet
• Every single animal (yes, even the weird ones)
• Ice-cold water
• The way plants instantly make a space feel alive
• Open windows, fresh air
• The scents of citrus, clean linen, and incense
• Smiling so much it makes my cheeks sore
• Home-cooked meals (but also taco trucks + a big bowl of ramen)
• Clouds, sunsets, reflections, and rainbows (nature’s little love notes)
• Apple products (yes, I’m that person)
• Sappy romance movies + novels that make me feel all the things
• Gifting, whether it’s a store-bought surprise or something made with love
• Staring up at the moon + stars
• Margaritas + Iced Lattes (because, duh)​
things that give me the ick:
• Being late (I’d rather be 10 minutes early than 1 minute late)
• Clutter - it’s chaos for my soul
• Sudden loud noises (I WILL jump)
• When my phone battery hits 20% (immediate stress)
• Folding laundry (but I love fresh sheets, go figure)
• Soda + bubbly drinks (why is it spicy??)
• Living far from my favorite people
• The price tag on my camera gear (but hey, it's worth it)
• Running out of oat milk or my ghirardelli dutch dark cocoa powder (for my lattes)
• Regular phone calls (I want to see your face)
• Non-constructive criticism
• Writing Instagram captions (does posting feel like that for anyone else?)
• Cancer because F*CK CANCER! No other explanation needed



MY FURBABIES
PIPER
ZOOM









my why for offering free sessions to cancer warriors + their loved ones, as well as grieving mother's navigating life after stillbirths

MY BELOVED GRANDMOTHER
Muffi N. Mendelson
April 1942 - October 2024
In honor of my grandmother, who I lost to cancer in October of 2024, I offer complimentary photography sessions to cancer patients and their families. I know firsthand how deeply meaningful it is to have photographs of the ones we love: to hold onto their light, their laughter, their presence.
I also provide free sessions to grieving mothers navigating life after stillbirth, offering gentle, tangible imagery as a way to honor and remember their baby's life.
​
Please don’t hesitate to reach out to coordinate a session. It would be my privilege to photograph your or your loved ones story.
Photography, to me, isn’t just about snapping pictures, it’s about bottling up joy + letting it explode, freezing the in-between moments, and capturing the kind of love that makes your heart do a happy dance. If you’re looking for a photographer who brings energy, embraces the chaos, and makes your session feel like an adventure, let’s make some magic together!

HOW DID I GET HERE?
As a kid, I wanted to be a spy - ironic, since I told everyone about it. That dream lived on for a while until I became completely immersed in storytelling: poetry, movies, and anything filled with romance, wit, or horror. I wanted to write, direct, and create stories that pulled people in. Eventually, I realized I didn’t just want to write emotions; I wanted to capture them visually. That’s when my obsession with light, shadow, movement, and raw connection truly began.
When high school rolled around, I was crushed to learn photography was only available to upperclassmen. But I wasn’t one to take no for an answer! I marched to my counselor’s office, showed her my work, and asked anyway. The answer? Yes! I became the youngest in the class, but definitely the most eager. My teacher quickly took me under his wing, trusting me with extra responsibilities: helping fellow students, ensuring gear was being cleaned, charging/changing batteries, formatting the SD cards, setting up the studio lights, and even helping me land my first real (and paid!) gigs.
Around the same time, my mom, who ran a venue, needed a photographer for their social media and website. I stepped in, and before I knew it, one of her brides took a chance on me by asking 15-year-old me to capture her wedding. That experience was nothing short of amazing and led me to photograph more weddings, food, magazine editorials, products, and so much real estate before I realized where my heart truly belonged. I didn’t want to stage moments... I wanted to preserve them. The natural, overlooked beauty of the mundane. The quiet in-between moments. The raw, unfiltered love between humans.
Now, over a decade into running my lifestyle photography business, I focus on capturing the stories that matter most: love, family, and motherhood. Photography isn’t just my job; it’s my passion, my purpose, my heart. There’s nothing else I’d rather do, and I’m endlessly grateful for every soul whose story I get to tell, even if just for a one of their special moments.









PROUD PAGES IN MY STORY
Where I've been and what I've created with a camera in my hand: these are some of my proudest highlights of my photography career.

Photographed my first wedding at only 15 years old!

By age 19, I had several real estate firms with contracts to photograph all of their properties.

My social media presence landed me my first magazine publication!
Inked Magazine - May 2017

Real estate clients began asking me to do family + branding photoshoots based on my attention to detail.

My first international client booked me to capture a special sunrise proposal in Joshua Tree.

Families started inquiring for me to travel out of state to photograph their generational love!

A real estate client asked me to photograph their newborn, I was SO nervous and I fell in LOVE.

So, I started photographing newborns in the local hospital 2-3 days a week. I learned so much from the nurses!

Now, I photograph love at all stages confidently. My clients hire me for all of their special moments: engagements, weddings, maternity, newborns, + their growing families!
AWARDS + FEATURES






Rachel Ashly Photo



